CONTI Evolution in the Media

Best Practices for Audio Branding

Colby Harder - Thursday, October 09, 2014

Best Practices for Audio Branding

Our team works with many clients in retail and hospitality as well as corporate office spaces seeking to use Music to help better express their brand for their customers.

I saw this article this morning regarding audio branding and some really strong guidance for businesses seeking to express their brand through  music.  We work with many brands seeking to accomplish this goal and this article really lays out the path to success that we have seen work very well for some of our clients. 

I specifically liked the common pitfalls.  We see these often and I believe that overcoming these pitfalls is essential to developing a strong music branding strategy.  These pitfalls are:

1. Personal Bias

2. Copycatting

3. Predictability

If you're interested in learning more, take a moment to read the short article below.