CONTI Evolution in the Media

BLOG - 6 Basic Needs that Make us Tick

Colby Harder - Friday, January 16, 2015

I recently read this article in Entrepreneur Magazine by famous motivational speaker Tony Robbins.  He speaks about the 6 Basic Needs that Make us Tick.  As a business manager and as a human being, I found that reviewing these 6 things was very interesting and I could draw quick connections to my own needs (and wants), as well as the organizational needs of our team and the individuals within that team. 

I am a big believer in building a strong corporate culture and I believe that ultimately a corporate culture can take many shapes, but it will likely be affected by these 6 basic needs.

The 6 Basic Needs Are:

1. Certainty and Comfort -  People want to know where we're going and how we're going to get there.

2. Uncertainty / Variety - Routine can be mundane, people need variety to thrive.

3. Significance - People need to feel that what we're doing is significant.

4. Love & Connection - In our business we thrive from having customers love us, and a shared love and connection for our teammates.

5. Growth - As a business we must feel as though we're achieving growth.  As individuals we must feel the same.

6. Contribution - We all want to feel like we're contributing to the big picture, the business, and to life in general. 

If you're interested in reading more about these 6 Basic Needs, check out the article below: