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CONTI Evolution in the Media

BLOG - Music Marketing for your Office?

Colby Harder - Friday, November 14, 2014
Since 2012 our team has been working closely to bring Music Marketing to brands in Canada. Music Marketing seeks to use curated music programming to build a stronger bond between your brand and your customers. Our work has given us the great privilege of working with global brands like Victoria's Secret, Bath & Body Works, and others. But someone recently asked me whether there was a place for Music Branding in corporate offices, so I reached out to some of my contacts in corporate office design and branding and asked them that very question.

From that discussion I came away with the conclusion that ultimately, whether you're a retail brand or a corporate brand, that we all seek to establish a strong bond between our brand and our employees, partners and customers. With this in mind, I believe that Music Branding does have a very important role to play in corporate offices, both as background music, in your reception and common spaces.

More than ever, companies are striving to bring their workplaces to life, to attract scarce talent, and to make their office spaces more creative and more productive. For many businesses, your offices are also the physical manifestation of your brand. What do your offices say about your brand? What story do they tell to your customer? What story do they tell to you staff? How do your office make people feel?

The link below speaks to the power of Music Marketing. I hope you find it interesting.


http://vimeo.com/58035078