CONTI Evolution in the Media
The Future of Marketing Includes Sensory Experiences
I recently read this article online, speaking to the new dynamics at play in retail. More than ever, retailing is becoming about "showcasing"; an opportunity for a brand to engage with shoppers on a personal level. The world's leading retails are heavily focused on how they make shoppers "feel" when they're in their stores. These feelings are the foundation of a bond that can transcend traditional advertising, media, and marketing channels.
For more information, check out the article I read below.
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