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CONTI Evolution in the Media

The Future of Marketing Includes Sensory Experiences

Colby Harder - Monday, April 06, 2015

I recently read this article online, speaking to the new dynamics at play in retail.  More than ever, retailing is becoming about "showcasing"; an opportunity for a brand to engage with shoppers on a personal level.  The world's leading retails are heavily focused on how they make shoppers "feel" when they're in their stores.  These feelings are the foundation of a bond that can transcend traditional advertising, media, and marketing channels. 

For more information, check out the article I read below.

 

http://www.dnainfo.com/new-york/20150402/battery-park-city/future-of-shopping-includes-instagram-sensory-experiences